Own yourhealth.
Your labs, wearables, nutrition, and sleep connect into a single picture, interpreted by a physician and returned as a protocol you can act on. It compounds with every data point.
Traditional healthcare is essential. It was not built for optimization.
Routine care excels at diagnosing and treating disease. It is the foundation of medicine and it remains irreplaceable. The healthcare system is, however, structurally reactive — designed to respond to illness, not to prevent it through ongoing, evidence-based intervention.
Traditional Care
Episodic
You make an appointment when something is wrong. By then, the window for early intervention has usually passed.
Reactive
The system is built to respond to disease, not to catch the slow drift before it becomes one.
Time-constrained
Fifteen-minute visits aren't designed for reviewing biomarkers, spotting trends, and deciding what to do about them.
Population-based
Your results are compared to an average, not to what's optimal for you specifically.
Continuous
Biomarker panels every 3–6 months, not a one-time snapshot. A trend line that shows what's actually changing and whether your protocol is working.
Preventive
Built to detect early cardiovascular, metabolic, and hormonal signals before they become symptoms you can feel.
Evidence-sourced
Every protocol traces to peer-reviewed clinical evidence and the judgment of academic physicians who publish in the field. Not influencer consensus or supplement industry funding.
Individualized
Your protocol is built from your labs. Not population averages, not a quiz.
Your physician. Your data.
On your schedule.
A Crimson physician reviews your complete panel, interprets the trends, and delivers a protocol calibrated to your biology — not a form letter or a page of reference ranges. Follow-up happens on a schedule that matches your biology, not an insurance calendar.
Full panel review with every retest
Async and video consult options
Protocol adjustments driven by data, not symptom reports alone
Human function and performance (not just absence of disease) is the new standard for human health.
Every layer of your health.
One integrated picture.
Most care operates on a single data source. Crimson builds five, each informing the next, compounding in accuracy over time.
Secure, Comprehensive, AI Conversations with Your Data
Ask anything about your health. Our AI connects your lab results, treatment history, and biomarkers to give you clear, actionable answers.
A model built on iteration, not intuition.
Each pass makes the next one more accurate. Your protocol evolves on objective evidence, not intuition, anecdotes, or trends.
Not advisors. Founders.
Crimson’s physician co-founders are practicing academic faculty at the University of Utah School of Medicine, specialists who are both deeply grounded in the clinical evidence and actively contributing to it. They review the emerging literature in longevity and performance medicine to separate what works from what is marketed, and apply it to each patient specifically. Their involvement is not a marketing credential; it is the operating model.
Alex Pastuszak, MD, PhD
Men’s Health & Sexual Health
Board-certified urologist and Associate Professor of Surgery & Urology at the University of Utah, where he leads the Section for Surgical Innovation. Internationally recognized authority on male infertility, testosterone, and sexual health.
Travis Maak, MD
Orthopaedics & Sports Medicine
Professor of Orthopaedic Surgery at the University of Utah and head team physician for the Utah Jazz. Serving President of the NBA Physicians Association. Directs Utah’s Orthopaedic Sports Medicine Fellowship.
Jim Hotaling, MD, MS, FECSM
Male Fertility & Reproductive Medicine
Board-certified urologist and the Mountain West’s highest-volume male infertility surgeon. Professor of Urology at the Spencer Fox Eccles School of Medicine and NIH-funded researcher with 300+ peer-reviewed publications.
How Crimson makes clinical decisions.
Every decision in your care is protocol-driven, physician-reviewed, and grounded in clinical evidence, guided by practicing academics who don’t just follow the research, they help advance it. Applied to your biology specifically, not averaged across a population.
01
Lab panel design
Crimson’s core panel was designed by academic physicians — not derived from commercial wellness testing. Marker selection follows Endocrine Society clinical practice guidelines for hypogonadism, ADA standards for metabolic monitoring, and the published literature on cardiovascular risk stratification. If a marker is on our panel, there is a clinical rationale for it.
02
Physician review on every result
Every lab result and every AI-surfaced insight is reviewed by a board-certified physician before any prescription or protocol recommendation is made. Nothing in Crimson is automatically prescribed. The physician review step is not optional; it is built into the operating model.
03
Protocol changes driven by data
Dosing adjustments are made on the basis of biomarker retesting at 3 and 6 months, not symptom reports alone. Retesting at 3 months detects protocol non-response before symptoms emerge. This is the mechanism that differentiates Crimson from symptom-managed care.
04
Specialist referral triggers
Crimson maintains a defined list of conditions that trigger specialist referral: active cardiovascular disease, pituitary pathology, malignancy, complex thyroid disorders, and any finding requiring in-person evaluation. When Crimson is not the right setting for care, we say so and help facilitate the referral.
Crimson is an additive layer of preventive care. It is not a substitute for primary care, urgent care, emergency medicine, or specialist management of active disease.
- Emergency and urgent care
- Diagnosis and management of active disease
- Cardiology, oncology, and complex specialty care
- In-person physical examination
- Mental health and psychiatric care
Licensed in all 50 states.
Crimson physicians are licensed to provide telehealth care across the United States. No matter where you live, you can access the same physician-led preventive care model, with lab panels shipped to your door and results reviewed by a board-certified physician.
The same rigor at every layer.
National reference laboratory trusted by 2,000+ hospitals, academic medical centers, and biopharma companies. Every Crimson lab panel is processed by ARUP, at home or in-clinic.
- 2,000+ hospital and health system partners
- Nonprofit enterprise of the University of Utah
- The academic medical center standard
Ranked in the top 10 of 1,200+ hospitals in the Vizient Quality and Accountability Study for over a decade, the benchmark for clinical quality in academic medicine. Crimson’s clinical protocols, prescribing standards, and care model are guided by the same institutional rigor.
- Top 10 of 1,200+ hospitals · Vizient Quality Study · 10+ consecutive years
- $492M annual research enterprise
- Crimson co-founders are practicing faculty, University of Utah School of Medicine
Most pharmacies optimize for scale. Ours optimizes for the individual. Crimson’s pharmacy is built on three principles the standard system rarely delivers: genuine personalization to your exact biomarker profile, quality that exceeds compounding industry standards, and direct accessibility. Medication ships to your door with no clinic visit and no third-party gaps.
- Formulated to your precise biomarker profile, no one-size-fits-all dosing
- Quality standards that exceed industry minimums at every dispensing step
- Ships directly to patients nationwide, no clinic visit, no intermediary
Crimson patients aren’t just treated.
They help build what’s next.
Crimson operates under an IRB-approved research protocol in collaboration with University of Utah Health — a formal scientific partnership, not a marketing credential. The physicians overseeing your care are the same researchers advancing the evidence base in preventive and performance medicine.
This is what it looks like when clinical practice and academic research operate as a single system rather than two separate institutions.
Early access to developing protocols
Members gain first access to emerging treatment protocols and products before they're available to the public — directly from the academic teams designing them.
Contribute to longitudinal healthspan science
With your consent, your deidentified biomarker data contributes to ongoing research on how preventive interventions affect healthspan at the population level. You are part of the evidence.
Outcomes that feed published research
Crimson's clinical results are designed to produce peer-reviewed findings. The loop between evidence and practice closes — your care informs the research; the research improves your care.
The only gap is the one between guessing and knowing.
A baseline tells you where you actually stand: hormones, metabolics, cardiovascular markers. A physician interprets them. Your wearables and nutrition connect around them. The picture compounds with every data point.
Get Your BaselineFrom $159 · Takes 15 minutes · No clinic visit · HSA/FSA eligible · Results in 3–5 days